step 1 use something lke wordpress or blogger i suggest blogger for begginers
step 2 dont clutter up! people might just be at your blog either for advice like my blog, or just to hang around in your sidebar only add usefull content.
step 3 decide what you do. if you are a video game blogger you can put reviews on your blog if you like show biz then do it all about the x factor or other stuff.
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are you on devinatart if you are make piece of art advertising it adding the link in the description.
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